The brand Ex Idolo was founded in 2013 by Tanya and Matthew Zhuk in London, England. Using rare natural materials combined with the traditions of classical perfumery, inspired by creative imagination, and turned into a charming fragrance. Ex Idolo specializes in small-batch quality control to create a unique and charming fragrance experience for all perfume lovers.

Famous perfume scholar and critic Luca Turin rated the brand as the highest four-star rating in his 2018 perfume guide.


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